I started with a brush in hand and a stubborn streak that refused to blend into the background. Whether I was transforming into characters for cosplay, bringing bold looks to life on stage, or experimenting late into the night, makeup was never just about color — it was a way to claim space, tell stories, and provoke a reaction. I’ve spent years learning techniques, pushing boundaries, and obsessing over formulas and finishes. Every crease, contour, and glitter placement taught me what a truly beautiful product should do: perform under pressure, inspire confidence, and make the wearer feel like the main event.

Making a makeup brand was always the next act. I wanted something that captured the theatrical joy of performance makeup and the playful indulgence of dessert culture. I wanted products that felt unapologetic — unapologetically bold, tactile, and fun. That vision became CAKE UR FACE, our debut launch and the first taste of what will grow into the FEAST UR EYES collection.

CAKE UR FACE is candy for your complexion and weaponry for your artistry. The collection channels everything I love about cakes — layers, texture, color, and decadence — into pigments and formulas built to perform. Think rich, buttery mattes, shimmering glazes, whipped mousses, and tactile finishes that invite touch. Each piece is designed to be as visually striking on the vanity as it is on the face.

Join the first slice of FEAST UR EYES. Bring the drama. Eat the cake. Wear it proud.